Automotive events

All Eyes On
Automotive

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We are enthusiastic about everything and everyone on wheels. That is why we have been putting our hearts and souls into national and international events for automotive companies for over 25 years. Be it a dealer convention, a driving event or a roadshow for journalists, dealers or drivers. If the name of the game is events that go smoothly, we have the experience you and your guests need – plus a sixth sense of the basics, not to mention the attention to detail for which we’ve earned a great reputation. This enables us to create brand experiences for automobiles that are simply unforgettable – and have a long term impact.

DRIVING EVENTS FOR THE PRESS

  • Organisation of national and international driving events for press representatives (Germany and rest of Europe)
  • Hotel and travel research
  • Guest management including invitations, confirmations and travel bookings (flights, hotels, transfers)
  • Planning of technical systems and processes, including supporting events and evening programmes
  • Coordination of all service providers (preparation and implementation)
  • Coordination of processes in which all craftsmen are involved (preparation and implementation)
  • Ongoing monitoring of event budget
  • On-site support from experienced, multilingual project managers

DEALER CONVENTIONS

  • Organisation, concept development and implementation of national and international dealer conventions (Germany, Europe)
  • Research for locations, travel options and support programmes
  • Negotiations and awarding of contracts for locations and service providers
  • Guest management including invitations, confirmations and travel bookings (flights, hotels, transfers)
  • Planning of technical systems and processes, including supporting events and evening programmes
  • Coordination of all service providers (preparation and implementation)
  • Coordination of processes in which all craftsmen are involved (preparation and implementation)
  • Ongoing monitoring of the event budget
  • On-site support from experienced, multilingual project managers

MOTORSPORT EVENTS

  • Organisation, concept development and implementation of national and international motorsport events (Germany, Europe)
  • Search for suitable racetracks
  • Obtaining official approvals
  • Coordination with authorities, police and associations
  • Detailed planning of guest, sponsor and VIP programs
  • Coordination of winners and special guests
  • Planning of side events (helicopter flights, driving experience)
  • Coordination of all craftsmen
  • Merchandising package for drivers, racing teams and guests
  • Hospitality

ROADSHOWS

  • Organisation of national and international road shows (Germany, Europe)
  • Finding suitable venues, hotels and travel options
  • Guest management including invitations, confirmations and travel bookings (flights, hotels, transfers)
  • Planning of technical systems and processes, including supporting events and evening programs in accordance with compliance requirements
  • Coordination of all service providers (preparation and implementation)
  • Coordination of processes in which all craftsmen are involved (preparation and implementation)
  • Ongoing monitoring of the event budget
  • On-site supervision by experienced, multilingual project managers

TRADE FAIRS

  • Research and selection of suitable trade fairs
  • Development of audio-visual concepts that are specially tailored to products
  • Contractual arrangements and booking of all trade fair services (logistics, electricity, communication)
  • Coordination of all service providers and craftsmen including the creation of trading and personnel deployment plans for the time of the fair
  • Assistance in the selection and booking of exhibition staff
  • Creation of layout plans including slots for a large number of craftsmen
  • Management planning and coordination on site by experienced project managers

PRODUCT PRESENTATIONS

  • Organisation and implementation of driving presentations (Germany, abroad)
  • Research into possible destinations
  • Travel management including research into accommodation and travel options
  • Guest management including database management, invitations and processing
  • Development of event concepts including graphic design
  • Coordination of all service providers and craftsmen including preparation of the craftsmen and personnel planning
  • Research and mapping of test routes taking into account the technical vehicle parameters
  • Management controls including costs and ongoing updates of customer budgets

INCENTIVES

  • Organisation, concept development and international introduction of effective tailor-made incentives to increase employee motivation and to create effective customer loyalty
  • Search for suitable destinations, locations and travel options
  • Negotiations and awarding of contracts for locations and service providers
  • Guest management including invitations, confirmations and travel bookings (flights, hotels, transfers)
  • Planning of technical systems and processes, including supporting events and evening programs
  • Coordination of all service providers (preparation and implementation)
  • Coordination of processes in which all craftsmen are involved (preparation and implementation)
  • Ongoing monitoring of the event budget
  • On-site support from experienced, multilingual project managers

GUEST MANAGEMENT

  • Use of customer databases
  • Assistance in creating invitation lists
  • Creation of invitation letters with planning of event programs
  • Sending of personalised invitation letters
  • Track and process incoming registrations
  • Continuous updating of the participant overviews
  • Search for suitable travel connections and bookings
  • Writing and sending of personalised confirmation letters
  • Creation of participant lists for external suppliers (hotels, shuttles)
  • Creation of participant lists on site for events
  • Guest permissions

TEST CAR ALLOCATION

  • Timely coordination of inquiries from journalists
  • Preparation of overviews of the annual allocation plans
  • Preparation of transfer documents and transfer agreements
  • Coordination of front-line service providers
  • Logging and processing of all new additions to the press fleet for allocation systems

DATA QUALITY MANAGEMENT

  • Entry and administration of internal customer data in database systems
  • Long-term, regular maintenance of existing data (contacts, company changes)
  • Creation and updating of biographies and print media
  • Creation of individual distribution lists based on years of experience and specialist knowledge

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